Your small business social media marketing efforts start with you. In order to successfully market your small business through social media you need to do two things:
- Grow and nurture your online networks
- Create and share great content
If you haven’t put the time into social media engagement or building and nurturing your networks, then your social media efforts will likely be an uphill battle. It’s a commitment very much like going to networking events, trade shows and business expos with all of the necessary follow up.
It’s a daily commitment, which means commenting, posting, tweeting, sharing, retweeting, liking, plussing, friending, following, connecting, etc. If you want people to spread word-of-mouth, you must also CREATE and share great content.
Whether you are sharing great industry related articles, writing killer blog posts, or designing infographics and visuals, you need to be creating and sharing something that your followers will find valuable enough to share with theirs.
This is what makes social media work. If you want to market your small business successfully through social media, you need to keep your ground game strong. Keep building new relationships, making more contacts and satisfying customers. Use these relationships as the foundation to grow and nurture your online networks.
If you determine that you really can’t find time to actively post on your social media or assign it to one of your staff members, consider outsourcing your social media marketing, but only after you’ve determined your marketing plan strategy, but BEFORE it is too late. Call BizCentral USA at 407-857-9002.
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