As a small business owner you are well aware that social media marketing is an inexpensive way to promote your product, communicate with your current customers and attract potential customers. Social Media allows you to engage with customers, answer their questions, provide them with information about your products and create content that generates value for them.
Customers expect to see interesting content when they visit your social media sites; they also expect to see a page that is updated often, where comments and questions are answered in a timely manner, and that has useful or interesting information for them to read. For many small businesses managing their social media accounts can seem like a full time job.
Here are 5 tips to help you manage the time you spend on your social media accounts:
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Plan ahead
In order to post content that is truly interesting to your customers, you must plan ahead. Yes, it is easy to post “Happy Friday” on your social media accounts, however this type of post is not generating value for your customers. Dedicate a specific amount of time to determine the topics and information you want to share with your customers. Once this is done, plan out the frequency of your posts.
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Start Small
There are numerous social media platforms out there, and even though you probably wish to have a presence in all of them, it is best to start small. Determine the platforms your customers and potential customers will most likely be on and focus your efforts on there. It is better to manage one tool correctly, interacting with customers, than half managing 5.
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Set a time limit
When interacting on social media it is easy to get distracted. In order to efficiently manage your time, set a time limit that you’re willing to spend answering customer’s comments and questions, posting information and updating your social media content.
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Be consistent
Customers expect to ask a question on social media and receive a reply in a timely manner. Although you cannot be there 24/7 answering questions and comments, you can be consistent.
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Schedule your posts
There are several social media management systems that allow you to schedule your posts in advance; they then automatically release them to your social media platform at the set time and date. Ideally you will be able to find a social media management tool that is right for your business and schedule your social medial posts in advanced.
It is easy to market your small business through social media when you’re organized and proactive.
If you determine that you really can’t find time to actively post on your social media or assign it to one of your staff members, consider outsourcing your social media marketing. Call BizCentral USA at 407-857-9002 today to find out more about our marketing solutions.
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